Logos & Branding

Creating Effective Branding is ME!

The process of creating great logos and branding is very challenging. Ideally I like to be involved from the beginning as this is when companies tend to have the most energy, but I also like rekindling that energy by branding or rebranding an established company.

Establishing a brand usually goes something like this.

1. Pinpointing your company's culture, values, focus and goals
2. Thinking of a company name
3. Designing a logo that is unique, recognisable, eye-catching and most importantly suits your company.
   
4. Creating a style guide, including fonts, colors and use of imagery that assures cohesiveness, without restricting creativity, in all places your brand is seen, be it on printed collateral, signage, websites and advertisements.